The opening ceremony is over and 60,000 people are heading your way. The world is watching. You'd better be ready.

Olympic Games events take place on a scale rarely seen. Consider the Rio 2016 Summer Olympics: 32 separate venues hosting 42 different sports. Over 11,000 athletes competed, as 7.5 million spectators watched on. And we crowd-modelled it all.

Essential to the success of the games, and to making spectators’ experiences pleasant and positive, is crowd modelling. At its core, crowd modelling is about the smooth, secure flow of spectators, anticipating potential problems and offering solutions. It involves in-depth study of spectators’ journeys, from getting off their transport, through security, off to the venues – and then back again.

Crowd modelling is critical to large-scale events like the Olympics as it validates planning, tests operational plans and secures the safety of spectators, athletes, workforce, and the public. 





Number of Venues


Athletes Competing