Rio 2016 Crowd Modelling

Making the road to Rio smooth and safe for spectators

The opening ceremony is over and 60,000 people are heading your way. The world is watching. You'd better be ready.

Olympic Games events take place on a scale rarely seen. Consider the Rio 2016 Summer Olympics: 32 separate venues hosting 42 different sports. Over 11,000 athletes competed, as 7.5 million spectators watched on. And we crowd-modelled it all.

Essential to the success of the games, and to making spectators’ experiences pleasant and positive, is crowd modelling. At its core, crowd modelling is about the smooth, secure flow of spectators, anticipating potential problems and offering solutions. It involves in-depth study of spectators’ journeys, from getting off their transport, through security, off to the venues – and then back again.

Crowd modelling is critical to large-scale events like the Olympics as it validates planning, tests operational plans and secures the safety of spectators, athletes, workforce, and the public. 

Awards

From the blog

Crowd modelling in Rio

Ignite your thinking

7.5M

Spectators

32

Number of Venues

11,300

Athletes Competing

Our Team Says

Olympics are a huge, one-off event lasting two weeks. The world is watching and there’s one opportunity to get it right. If you don’t, everybody is going to know about it.

Martin Peat,

Associate, Transportation

Services We Provided

Our People